Nidec Conversion is a Business Segment of Nidec Group, which combines the products and services of Nidec ASI, Avtron Industrial Automation, Nidec Industrial Automation and Motortecnica to supply comprehensive electric systems globally.

Nidec ASI specializes in providing innovative power control and system solutions for hundreds of customers worldwide while Avtron built its reputation in reliable drive systems and encoders. In 2015 Nidec ASI acquired Motortecnica which offers highly qualified engineering and manufacturing capabilities to upgrade, retrofit, and repair motors and generators, particularly Hydrogenerators. In 2017 Nidec acquired the motors, drives and electric power generation business from Emerson Electric Co., amplifying the breadth of its product range and geographic footprint in the industrial sector. In 2020 SSB Wind Systems was integrated into the business platform. Today, these companies form the core of the Industrial Solutions Platform, offering customers electric motor drive solutions and complete electric systems & control automation for applications in a variety of industries.

Nidec Conversion is


  • Nidec ASI S.p.A.

    Nidec ASI was established in December 2012 as a result of Nidec Corporation’s acquisition of Ansaldo Sistemi Industriali S.p.A. The company is reknowned for its engineered-to-order electric motor and drive systems, industrial automation and power quality solutions. lt is also a leading player in renewable energy including Battery Energy Storage.

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  • Nidec Conversion North America

    In 2012 Nidec acquired Avtron Industrial Automation to expand its industrial platform. Today the North American team is doing business as Nidec Conversion North America as well as designing, manufacturing and sales of Avtron Encoders.

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  • Motortecnica S.r.l.

    Motortecnica plays an important role in Nidec's Service platform providing the manufacture, repair, servicing and maintenance of large electric machines.

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  • Nidec SSB Wind Systems GmbH

    As a pioneer in wind energy, Nidec SSB Wind Systems already has decades of experience with electric pitch systems. With the support of Nidec, we have significantly expanded our product range related to wind energy. According to company’s philosophy: “Nidec: for everything that turns and moves.”

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    The Avtron brand encompasses a complete product line from light mill duty to severe duty applications, including ATEX, UL, and cUL approved encoders for hazardous environments.

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  • SSB Wind Systems

    The SSB Wind Systems brand - your one-stop shop for flexible, cost-efficient components or system solutions in the wind energy market.

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other industrial players

Following is a list of the other Nidec group companies operating in the industrial sector